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Councils communicate constantly: investment updates, infrastructure projects, service changes, regeneration milestones, but a lot of that communication still happens through press releases and written updates that only reach residents already paying close attention. Video has become one of the most effective ways for councils to close that gap, turning a project update or an investment announcement into something residents will actually watch, understand and share.

Public consultation is a statutory requirement for many council decisions, from Local Plans and planning policy to major infrastructure, service changes and regeneration proposals. Getting residents to actually engage with a consultation, rather than simply publishing a document and hoping for responses, is one of the hardest parts of the process. Video has become one of the most effective tools councils have for closing that gap.