Your Partner in Tourism and Attraction Promotional Videos

Inspired Film and Video produces destination and attraction video for tourism boards, destination management organisations, visitor attractions, BIDs and local authorities across the UK. Based in Stoke-on-Trent, Staffordshire, we've produced TV advertising for Visit Staffordshire and Waterworld via Sky AdSmart, and deliver ongoing seasonal content for Discover East Staffordshire. We create content that drives footfall, dwell time and visitor spend, built around funding bids, seasonal campaigns and long-term destination branding.

Video Production for the Visitor Economy

Tourism and attraction video is commissioned by a range of organisations with different objectives and funding structures:

DMOs and Visit organisations promoting a destination to visitors and the travel trade
BIDs and town centre partnerships driving footfall and dwell time
Visitor attractions and heritage sites growing ticket sales and membership
Councils commissioning tourism content as part of wider place promotion
National Lottery Heritage Fund-funded projects, where content needs to satisfy both public engagement and funder reporting requirements.

We understand this landscape because we've worked within it. A TV advertising campaign for Visit Staffordshire, a TV advert for Waterworld, both delivered via Sky AdSmart, and ongoing seasonal social content and photography for Discover East Staffordshire. Alongside this, we've produced heritage content for Stoke-on-Trent City Council, the National Lottery Heritage Fund, Wedgwood Museum and the Staffordshire Regiment Museum. That means we know how to plan around a visitor season rather than a single delivery date, and how to structure content so it works for board and funder reporting as well as public marketing.

Learn more about our
waterworld advert

Tourism & Destination Video Production Services

Broadcast & TV Advertising — Television campaigns produced to broadcast standard, including our Sky AdSmart work for Visit Staffordshire and Waterworld. AdSmart targets adverts to specific households and regions rather than a national audience, making TV advertising realistic on a regional visitor-economy budget.
Destination Films — Campaign-led films promoting a town, city or region as a whole, combining landscape, culture, food and events for tourism board websites, campaigns and trade marketing.
Attraction Promotional Videos — Focused films for individual attractions, built to drive ticket sales, membership and repeat visits.
Seasonal & Social Campaign Content — Shorter, platform-ready content built around visitor seasons such as half-term, summer, Christmas markets, festivals for paid social and digital advertising.
Aerial & Experience-Led Content — Drone footage and authentic "day in the life" visitor content, giving destination and attraction films scale and genuine visitor appeal.
Funding Bid & Stakeholder Content — Content supporting funding applications and board reporting for tourism or heritage projects delivered under external funding programmes.

Why Tourism and Destination Organisations Choose Inspired

Broadcast-standard, not just digital. Our Sky AdSmart campaigns for Visit Staffordshire and Waterworld show we can deliver to broadcast technical and creative standards, not just web and social content.
We plan around visitor seasons. Our ongoing seasonal work for Discover East Staffordshire reflects how we build production timelines around when content needs to go live; half-term, summer, Christmas - not just when filming suits us.
Content built for funders and the public. For NLHF, UKSPF or Levelling Up-funded projects, we understand the dual audience: content that engages visitors and satisfies stakeholder reporting.
Midlands-based, nationally delivered. Our base in Stoke-on-Trent gives efficient access to destinations across the Midlands, with experience delivering across England and Wales.
One shoot, every channel. A hero film alongside shorter cuts for social, paid digital and trade marketing, maximising the value of every production day.

Tourism & Destination Video Production — Budget Guide

A single-attraction promotional video typically ranges from £2,500 to £5,000. A full destination film with multiple shoot days and locations, drone footage, a fuller set of deliverable cuts, typically ranges from £6,000 to £12,000+. Seasonal or campaign content is scoped per campaign.

We provide clear, fixed-fee proposals and are experienced working within DMO, BID, council and heritage funding budget structures, including projects requiring reporting against specific funding programmes.

Frequently Asked Questions

What types of organisations commission tourism promotional videos?

DMOs, tourism boards, BIDs, local authorities, visitor attractions and heritage organisations delivering NLHF or other funded projects. Each commissions for a different outcome, from ticket sales at a single attraction to promoting an entire destination to the travel trade, and we structure production around that outcome.

Do you produce TV advertising for tourism and attraction clients?

Yes. We've produced TV campaigns for Visit Staffordshire and Waterworld, both delivered through Sky AdSmart, which targets adverts to specific households and regions rather than a national audience. An effective, cost-efficient route into TV for destinations and attractions with a defined regional catchment.

Can you film at heritage sites, outdoor locations and working attractions?

Yes. We film sensitively around public access, opening hours and, where relevant, listed building or conservation considerations, planning to minimise disruption to visitors and site operations.

Do you produce aerial/drone footage for destination films?

Yes, as standard - giving landscapes, coastlines, town centres and attraction sites the scale that ground-level filming alone can't achieve.

What is the difference between a destination film and an attraction promotional video?

A destination film promotes a place as a whole, typically commissioned by a DMO, council or tourism board. An attraction promotional video focuses on a single site, built to drive ticket sales, membership or visits to that specific location.

Can tourism videos be optimised for social media and paid digital campaigns?

Yes. From a single shoot we deliver a hero film alongside shorter cuts formatted for Instagram, TikTok, YouTube, paid digital and destination websites.

How much does a destination promotional video cost?

Typically from around £2,500 for a single-attraction video to £12,000+ for a full destination film with multiple locations and drone footage. We provide clear, fixed-fee proposals scoped to your brief and funding structure.

Can you produce content across multiple seasons or return for additional filming days?

Yes. Visitor economy marketing is inherently seasonal, and we work with a number of clients on a returning basis throughout the year to keep content fresh across the calendar.

Your Partner in Tourism and Attraction Promotional Videos

Video Production for the Visitor Economy

Tourism & Destination Video Production Services

Why Tourism and Destination Organisations Choose Inspired

Tourism & Destination Video Production — Budget Guide

Frequently Asked Questions

Let's Talk About Your Destination or Attraction Project

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Promotional Film

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Training Films

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