Inspired Film and Video is a promotional video production company producing brand films, product videos, TV and online adverts, and social media content for businesses, universities, colleges, NHS organisations, charities and public bodies across England and Wales. Our in-house team has been based in Stoke-on-Trent since 2006 and makes brand films, product videos, TV and online adverts, and social media content. Every project is filmed on 4K cinema cameras and delivered with subtitles and cut-downs in 16:9, 1:1 and 9:16, ready for websites, social channels, events and if required, Sky AdSmart TV.
Our promotional video production covers the eight services below, used on homepages and landing pages, in paid and organic social campaigns, at events and exhibitions, in recruitment and on targeted TV.
Short films that explain who you are, what you do and why it matters, built for your homepage, pitches and stakeholder meetings.
Short films that explain who you are, what you do and why it matters, built for your homepage, pitches and stakeholder meetings.
Demonstration and launch films that show a product or service working in real settings. See our product promotional films.
6, 15, 30 and 60-second adverts for paid social, YouTube and broadcast. As a Sky AdSmart partner, we deliver adverts ready for targeted TV.
Platform-ready versions of every film for Instagram, TikTok, LinkedIn, Facebook and YouTube. More on our social media video page.
Films that show prospective staff and students what it is like to work or study with you. See recruitment video production.
Visitor-facing films for attractions, heritage sites and destinations, often with drone footage. See tourism and attraction films.
2D motion graphics and 3D animation produced in-house, used alone or combined with live action.
Aerial footage flown by five CAA-qualified pilots in our team, with a dedicated risk assessment for every drone shoot.
We have produced promotional films for brands, universities, colleges, NHS trusts and visitor attractions.
Four social adverts, one for each visitor segment, plus a Sky AdSmart TV advert. Inspired scripted, storyboarded and cast the campaign. "They perfectly understood the World of Wedgwood brand and produced a set of fantastic films which captured what we wanted to achieve. They have been a great asset and we've used them online and as part of a co-ordinated TV campaign." Claire Binns, Marketing Manager, World of Wedgwood
Open day adverts in 60, 30, 15 and 6-second versions for broadcast and paid online campaigns, delivered in six weeks for agency Starbots Creative, with drone and VFX.
A cross-college campaign for social media and Sky AdSmart TV, with versions in multiple aspect ratios and lengths. "Inspired were an absolute joy to work with on our cross-college promotional video! They brought incredible creative and innovative ideas from the beginning, helping bring the Stoke on Trent College story to life." Joe Eyden, Marketing Manager, Stoke-on-Trent College. Read the case study
A promotional video is a short film that promotes an organisation, product, service or campaign. It is used on websites, social media, email, events and digital or TV advertising. Most are built around one clear message and one action you want the viewer to take, such as booking, applying, buying or getting in touch.
Most promotional videos run 60 to 120 seconds. Hero films for websites and events sit at the longer end, while adverts and social posts work best at 6, 15 or 30 seconds. We usually plan a main film and shorter cut-downs from the same shoot, so you have the right length for each channel without paying for a second production.
Every promotional video is quoted individually as a fixed fee. Cost depends on the number of shoot days, locations, crew, cast, animation and the versions you need. Account management, delivery in all formats and a highlights reel of unused footage are included, and travel is free within 70 miles of Stoke-on-Trent. Get in touch with your objectives, audience and deadline, and we will send a clear proposal.
Most promotional videos take four to eight weeks from brief to delivery. Shorter timescales are possible: we delivered the University of Staffordshire clearing campaign film in four weeks, and Bangor University's open day adverts in six. Agreeing the script early and keeping one decision maker on reviews are the two things that keep projects on schedule.
Yes. Inspired is a Sky AdSmart partner, so we produce adverts ready for targeted TV, which shows your advert to specific households and regions rather than a national audience. We have delivered Sky AdSmart campaigns for World of Wedgwood and Stoke-on-Trent College, alongside online versions of the same adverts for social and YouTube.
Yes. We are based in Stoke-on-Trent and film across England and Wales, with recent shoots in North Wales, London and Newcastle. Travel is free within 70 miles of our studio. Beyond that, we charge actual travel costs, which are shown in your fixed-fee proposal before you commit.
Start with comparable work: ask to see films made for organisations like yours. Then check who will actually be on your shoot, how many review rounds are included, which formats and cut-downs come as standard, whether the quote is a fixed fee, and that the company holds public liability and, if needed, drone insurance.
Tell us what you need your film to achieve and we will come back with a clear, fixed-fee proposal. Call 01782 845533 or email hello@inspiredfilmandvideo.co.uk.
Get in touchContact us today and we can make your video production project a reality.
