Stoke-on-Trent College required a whole set of further education video content for multiple social media platforms to promote the college and encourage students to apply for places. The films needed to appeal to the age demographic of school leavers and be fun whilst still getting across the message of the quality courses.
The Creative Concept
To create the further education video content we used actors inp multiple scenes around campus and teaching spaces. Using point of view and selfie camera angles as well as social media style graphics and filters we created multiple versions of each film for several aspect ratios and durations so they could be used across many platforms.
The Results
The college were thrilled with the films. The range of content, frame sizes and duration meant that they could achieve maximum coverage across all social media platforms. And the fast pace youthful style meant that the films appealed directly to the target audience.
Inspired were an absolute joy to work with on our cross-college promotional video! They brought incredible creative and innovative ideas from the beginning, helping bring the Stoke on Trent College story to life. From pre-production to post-production, nothing was too much hassle. We are delighted with what the team has produced and we would definitely recommend them to anyone embarking on a video project!
