Brand Activation Video and Photography: Capturing Grenade’s Brand Takeover with Hanover Communications

One event, a library of brand content, and a run of social reels ready to post.

We recently worked with award-winning communications and PR agency Hanover Communications to capture a brand takeover for their client Grenade, the high-protein bar, shake and snack brand. Our team provided brand activation video and photography at One Stop, Packmoor – Stoke-on-Trent, then edited a series of short-form reels for Grenade to share across its social media channels.

It was a privilege to be trusted by two brands we admire, and a great example of how one well-planned event can keep working for a brand long after the day itself.

A brand takeover built for social

Brand takeovers, pop-ups and activations are designed to create a moment. They put a brand in front of people in a way that feels lively and real. Our role was to make sure that moment reached far more people than those who were there in person, through brand video and photography made for the platforms Grenade’s audience uses every day.

• Reels and short-form video. Vertical video is one of the most effective formats on social media. A handful of short edits can fill a brand’s content calendar for weeks.
• Real people and real reactions. Content filmed at a live event shows people enjoying a product. That builds trust in a way a polished advert can’t always manage.
• PR and press. Strong event photography gives PR teams the images they need for press releases, coverage and award entries.
• Paid campaigns. The best moments can be cut into paid social ads, giving a brand launch a second life with a wider audience.
• Websites and future campaigns. A library of brand video and photography means a brand isn’t starting from scratch next time.

The key to all of this is planning. Before the event, we agree shot lists, aspect ratios, formats for each platform, approval routes and delivery times. That way, on the day, the crew can focus on capturing the moments that matter.

An extension of the agency team

When we work with a PR or communications agency, we see ourselves as part of their team. Hanover knows its client, the brief and the message. Our job is to understand that quickly, fit around how they work and deliver content that’s on brand and on time, so they can focus on their client.

It’s the same approach we take on every project: understand the objective, plan carefully and make the process easy. Big results, zero drama.

Brand video and event content, in the UK and beyond

Inspired Film and Video has been producing film and photography since 2006. We’re based in Stoke-on-Trent and work across the UK, with a focus on the Midlands, the North West and North Wales, and we travel further when a project calls for it.

If you’re planning a brand launch, brand activation or experiential campaign, these services work well together:

• Live event filming for brand launches, activations, takeovers and conferences
• Event and commercial photography for products, people and atmosphere
• Social media video including reels cut for Instagram, TikTok, LinkedIn and YouTube
• Promotional video for brand videos that tell a bigger story
• Product promotional films to keep a launch working long after the event
• Live streaming to bring remote audiences into the room

You can see more of our brand and commercial work, including projects for Manchester City, Waterford and Bostik, in our work.

Frequently asked questions

What is a brand activation video?

A brand activation video captures a live marketing event, such as a takeover, pop-up, sampling campaign or product launch. Brands use it on social media, in PR and in paid campaigns to reach people who couldn’t attend in person.

What is the difference between a brand launch video and a brand video?

A brand launch video focuses on introducing a new product, range or brand, often filmed at the launch event itself. A brand video is broader and tells the story of who a brand is and what it stands for. Content from a launch or activation can feed into both.

Can you film video and photography at the same event?

Yes. We provide combined video and photography crews, which keeps the visual style consistent, simplifies planning and gives you one point of contact.

Do you work with PR and marketing agencies?

Yes. We regularly work alongside agencies, including Hanover Communications on the Grenade brand takeover, acting as an extension of their team and delivering content for their clients.

Can you create social media reels from an event?

Yes. We plan formats and aspect ratios before the event, then edit short-form vertical reels ready for Instagram, TikTok, LinkedIn and YouTube.

Planning a brand launch or brand activation?

Whether it’s a takeover, a product launch or an experiential campaign, we’d love to hear about it. Get in touch to talk through your event and how we can help you get the most from it.