Luxury brand Waterford Crystal commissioned Inspired to produce a series of social media product promotion films to show off their finest crystal glassware. They wanted a series of films that could be used across social media channels which would be shareable and demonstrate the luxurious quality of their crystal. The films needed to match their high-end, desirable brand.
The Creative Concept
What better way to demonstrate the amazing quality of Waterford Crystal than by showing their glasses in use at a high-end Mayfair cocktail bar? We worked with a top cocktail mixologist who created a series of amazing cocktails using Waterford Crystal rum glasses. These films worked as part of a campaign of social media product promotion films that were launched over a number of months.
The Results
The films were beautifully shot, high-end cocktail creation films which looked fantastic and perfectly encapsulated the Waterford Crystal brand. They were informational, watchable and instantly shareable - whilst showing off the rum glasses at their best.
Inspired Film and Video created a set of captivating films for Waterford Crystal, showcasing their exquisite rum glass collection. These films effectively highlight the craftsmanship and elegance of Waterford's crystalware, demonstrating their ability to create high-quality content that resonates with discerning audiences.
