Waterworld came to us for their TV advert as they wanted a media partner to promote their water park across the country to attract summer visitors. At Inspired we are experienced in creating targeted TV campaigns and as a Sky Adsmart partner we were able to not just create an exciting, visually engaging advert for Waterworld but also work with Sky to ensure it met all broadcast criteria, specifications and legal requirements.
The Creative Concept
Our crew worked to a short deadline in creating this TV advert, scripting, planning, casting actors and shooting with specialist waterproof cameras, drones and gimbals to create a fun, lively and impactful campaign. Our specialist knowledge of the Clearcast process and Sky TV ad process meant we could get all scripts, edits and broadcast-safe versions created and signed off in a record time of 4 weeks.
The Results
The management team and owners at Waterworld were thrilled with the finished advert and it was broadcast to a national audience across multiple Sky TV channels in the run-up to the summer season. Targeting specific audiences with Sky Adsmart has allowed Waterworld to have their advert screened to a tailored audience based on factors like geographic location, demographic and age to ensure the best possible return on investment.
