The brief was to produce social media video content to promote Manchester City’s new augmented reality stadium app. This was to include 360 shots of the ground, promotion of an online game and interactions with players.
The Creative Concept
We created a suite of social media video content for this project, using specialist 360 degree cameras to film interactive views of the ground, interviewing players and filming around the club. All of this content was edited specifically for multiple social media outputs in different durations and aspect ratios.
The Results
The club were really pleased with the completed films and they were a valuable asset in the promotion of the new AR app. And the varied nature of the social outputs meant that the maximum number of viewers was reached across all platforms.
Inspired Film and Video created a dynamic set of films for Manchester City FC, showcasing the club's rich history, commitment to excellence, and community engagement. The films, tailored for social media, highlight the club's global appeal while resonating with fans through high-quality, engaging content.
