5 Video Content Ideas for Your Healthcare Marketing Campaign
If you’re planning your next healthcare marketing campaign and wondering how to make it more engaging, informative and effective video is the answer.
At Inspired Film & Video, we’ve been working with NHS Trusts, health charities and medical organisations for nearly two decades. We understand what works and, more importantly, why it works. Whether your goal is to raise awareness, improve patient understanding or attract healthcare professionals, great video content helps you connect with your audience and drive action.
To get you started, here are 5 tried-and-tested healthcare video content ideas to power up your next campaign.
1. Patient Journey Videos
Help people feel at ease by walking them through their healthcare experience before it happens. From first appointment to discharge, patient journey videos can demystify treatments, manage expectations and reduce anxiety. They’re also proven to reduce missed appointments and calls to admin teams.
Example: Our explainer films for UHNM’s Total Knee Replacement and Hip Replacement help patients understand their procedures and recovery step by step.
2. Staff Recruitment Videos
Struggling to recruit? A dynamic video can showcase your hospital or practice as a brilliant place to work. Interviews with staff, behind-the-scenes tours, and insights into team culture help attract healthcare professionals who share your values.
Example: We created a series of recruitment films for Midlands Partnership University NHS Foundation Trust, highlighting real staff voices, team spirit, and the Trust’s values. Watch one of the films here 🎬.
Medical video marketing tip: Be authentic. Staff stories resonate more than scripted statements.
3. Community Health Campaigns
Whether you’re promoting flu jabs, mental health awareness, or sexual health services, a short, shareable video is one of the most effective tools you can use. It cuts through the noise and delivers your message clearly and emotionally.
Example: We worked with OpenClinic to create a series of films around contraception and STIs. Designed for young people, the content is friendly, inclusive, and highly informative—helping viewers take charge of their sexual health with confidence. You can watch an example video here 🎬.
Tip: Add subtitles, language versions, or British Sign Language overlays to ensure your message is accessible to all.
4. Service or Department Explainers
Not everyone knows what services you offer or how to access them. A clear, visually engaging explainer can highlight the value of a specific department whether that’s physiotherapy, maternity, or out-of-hours services.
Example: We worked with the West Midlands Adult Eating Disorders Provider Collaborative to produce a series of ward tour films 🎬. These videos are designed to reduce anxiety for inpatients by introducing them to the environment, routines, and staff they’ll meet before they even arrive.
Healthcare video content idea: Film a walk-through of your service with commentary from clinicians to build trust and transparency.
5. Myth-Busting Videos
Misinformation spreads fast, especially in healthcare. Video gives you the chance to respond with fact-based, digestible content. Use real clinicians to answer common questions or dispel harmful myths in a friendly, informative tone.
Marketing tip: Keep these short (under 60 seconds) for social platforms like Instagram and TikTok, and brand them clearly.
Start with Strategy, Finish with Results
Every campaign starts with a goal. Whether you’re aiming for better engagement, stronger staff recruitment, or improved patient education, we’re here to help you deliver medical video marketing that’s on brand, on message and effective.
We’ll act as an extension of your team, guiding you through concept, filming, and editing. We make accessibility a priority, offering subtitles, multi-language options, and British Sign Language if required.
📞 01782 84 55 33
📧 info@inspiredfilmandvideo.co.uk
🌐 Explore our healthcare sector work