How to Use Video to Improve Patient Communication in Healthcare
Clear, confident communication is vital in healthcare, but for many patients, medical jargon and clinical environments can quickly become overwhelming. That’s where video comes in.
At Inspired Film & Video, we believe in creativity with results. With nearly two decades of experience working across the healthcare sector, including with NHS Trusts like University Hospitals of North Midlands (UHNM) we’ve seen first-hand how powerful a well-crafted patient communication video can be.
It’s not just about making something that looks great, it’s about creating content that works. Content that informs, reassures, and empowers.
Why Video Works in Healthcare Settings
Healthcare professionals are experts at what they do, but communicating that knowledge to patients in an accessible, digestible way can be a real challenge. Written leaflets and verbal explanations are often forgotten or misunderstood. Video, however, speaks directly and consistently to your audience.
Whether it’s a simple “what to expect” explainer or a step-by-step hospital orientation, hospital video guides make complex information feel clear, friendly, and human. That means fewer misunderstandings, more confident patients, and improved outcomes.
Real Impact: UHNM’s Total Hip Replacement Film
A great example of video in action is the Total Hip Replacement patient information film we produced for University Hospitals of North Midlands. This video is used by clinical teams to help patients prepare for surgery, understand what the procedure involves, and know what recovery looks like.
By walking patients through each stage of the journey, the video helps to:
- Reduce anxiety before admission
- Set realistic expectations
- Encourage compliance with physiotherapy and rehab advice
- Minimise the need for follow-up calls or clarification
Where Patient Communication Videos Make a Difference
We work with NHS trusts and health organisations to pinpoint key touchpoints in the patient journey where communication is critical. Examples include:
- Pre-treatment explainers – Reassure patients by showing them what to expect from common procedures and appointments.
- Post-discharge guides – Help patients manage their recovery at home with easy-to-follow advice.
- Orientation videos – Introduce patients to hospital layouts, departments, and staff, reducing first-time anxiety.
- Health awareness campaigns – Support public health initiatives with content that speaks directly to local communities.
Our Healthcare Video Production Process
Pre-Production
We start by identifying your goals, audience and key messages. Then we build a script and storyboard to align with your clinical messaging and tone of voice.
Filming
Our experienced, DBS-checked crews know how to work professionally in healthcare environments, ensuring minimal disruption and maximum sensitivity. We’re comfortable filming on wards, in consultation rooms, and with real patients or staff.
Post-Production
With in-house editors and animators, we craft a polished final product—complete with subtitles, voiceovers, accessibility features, and cut-down versions for social or internal use. The result is a film that’s on brand, on message, and ready to make an impact.
Trusted by the NHS and Beyond
We’ve worked with over fifteen NHS Trusts and healthcare providers to create effective, informative and reassuring video content. From explainer animations to full-scale location shoots, we bring creativity with results, backed by deep sector experience.
And with all planning, filming, and editing handled in-house, we can move quickly, stay flexible, and keep full control over quality and consistency.
Let’s Improve Healthcare Communication Together
If you’re looking to create a patient communication video or engaging hospital video guides that genuinely support patient understanding and wellbeing, we’re here to help.
We’ll act as an extension of your team—professional on site, collaborative in approach, and committed to delivering content that really works.
📞 01782 84 55 33
📧 info@inspiredfilmandvideo.co.uk
🌐 Explore our healthcare work