Stand Out in a Crowded Market
Promotional videos have become an essential tool for businesses of all sizes and industries. They can effectively communicate the benefits and unique selling points of a product or service, and engage potential customers in a way that traditional advertising methods cannot. In this blog, we will explore why companies in the UK should use promotional videos and how we at Inspired Film and Video can help.
Firstly, promotional videos can increase brand awareness and recognition. By showcasing your product or service in an engaging and visually appealing way, you can grab the attention of potential customers and increase the likelihood of them remembering your brand. This is particularly important in today’s highly competitive market where businesses are vying for attention from a constantly distracted audience.
See the advert we created for Weston Park for their Enchanted Glen AR app, which helped the park see an increase in visitor numbers.
Secondly, promotional videos can help to increase conversions and sales. According to research, including a video on a landing page can increase conversions by up to 80%. This is because videos can effectively communicate the benefits of a product or service, and provide a more immersive experience for potential customers. By using a promotional video, you can convey your brand message and encourage customers to take action.
Thirdly, promotional videos can help to build trust and credibility with potential customers. By showcasing your product or service in action, potential customers can see how it works and how it can benefit them. This can help to build trust and credibility with your audience and encourage them to make a purchase or enquiry.
Choose Inspired Film and Video
At Inspired Film and Video, we have created promotional videos for a range of companies, including Bostik, Keele University, World of Wedgwood and Enjoy Staffordshire. We have extensive experience in producing high-quality videos that effectively communicate the unique selling points of a product or service, and engage potential customers.
Our team of experts can work with you to develop a promotional video that meets your specific requirements, whether you are looking to showcase a new product, service or event. We use the latest technology and techniques to create visually appealing videos that will help your brand stand out from the competition.
In conclusion, promotional videos are an effective way for companies in the UK to increase brand awareness, increase conversions and build trust and credibility with potential customers. At Inspired Film and Video, we can help you create a high-quality promotional video that effectively communicates the benefits of your product or service, and engages potential customers.
Contact us today to find out how we can help your business grow.
Tel: (+44)01782 845 533